Released on = January 16, 2006, 2:28 pm

Press Release Author = jennyandrews

Industry = Healthcare

Press Release Summary = As the trend of breast cancer wristbands grows, a plethora
of other wristband charities compete for a piece of the pie.

The original awareness wristband, known as the "Livestrong" wristband, was designed
by the Lance Armstrong Foundation and was bright yellow to match the cyclist's
uniform.

Press Release Body = As the trend of breast cancer wristbands grows, a plethora of
other wristband charities compete for a piece of the pie.

The original awareness wristband, known as the "Livestrong" wristband, was designed
by the Lance Armstrong Foundation and was bright yellow to match the cyclist's
uniform. Lance Armstrong is most widely known for beating testicular cancer and
winning the Tour de France. In an attempt to educate people on cancer and raise
money for research and development, the silicone bracelets were an innovative way to
get people's attention. However, it may have worked too well. After the bracelets
were featured on Oprah, they became even more popular. Soon they were being
mimicked by every charity and awareness group imaginable in every possible color.
It began with breast cancer awareness and grew from there. Now, you can find
bracelets raising money for Tsunami victims, Katrina victims, and even on seatbelt
safety awareness.

For this reason, a great deal of controversy is growing over the wristbands. Many,
included Timothy Noah, Slate journalist, have contended the bracelets are little
more than a fashion trend at this point and have lost their original meaning. With
the multitude of colors and designs, there is almost no way to tell what charity
someone is trying to support, not to mention the narcissistic idea of wanting to
advertise charitable contributions in the first place. See
http://www.breastcancerwristbands2.com/articles/breast-cancer-wristbands.html for
more information.

Another issue comes to play when third parties sell these awareness bracelets.
Often, when this happens, only a small portion of the proceeds actually goes to the
intended charities. There are also several scams that sell knock-off bracelets for
no charitable purpose. An effort is being made to educate people on the existence
of these situations in which they may be taken for granted.

For more information go to
http://www.breastcancerwristbands2.com/articles/breast-cancer-wristbands.html

Web Site = http://www.olianmaternity1.com

Contact Details = Jenny Andrews